OCTOBER 29TH, 2009
By CONTRIBUTING BLOGGER
By Bob McCann, Director of Client Education, ARI Network Services & Channel Blade — When we started Channel Blade years ago, most of the marine dealer Web sites we designed were focused on the lifestyle of boating. Back then, many conversations with dealers often led to a familiar phrase: “We don’t just sell boats … We sell Fun!” Over the last year and a half or so, we have seen more and more dealers shifting their focus from selling “the fun” to selling “the deal” because of huge inventories of aged units in these tough economic conditions. Read more >>
OCTOBER 26TH, 2009
By CONTRIBUTING BLOGGER
By Peter Granata, President, Granata Design and the Marine Design Resource Alliance — Nobody needs a boat.
Everybody needs a life. As an industry we have but a few reasons anyone would be enticed to buy our products.
Granted, a customer may be interested in a boat’s dimensions and unique features. He may even be interested in the smallest details about its construction and design. But the one thing that attracts him to that boat in the first place is the simple emotion of how the boat makes him feel. Read more »
OCTOBER 26TH, 2009
By CONTRIBUTING BLOGGER
By Jim Walsh, Sales Manager, Marine Equipment & Supply Co. — I read with interest in your October 2009 edition Liz Waltz’s piece “The Dealership of Tomorrow.” It struck me that so few of the contributors referenced the terrific opportunity that exists for dealers selling marine accessories. Read more >>
OCTOBER 6TH, 2009
By LIZ WALZ
Correct Craft has been getting a lot of press recently for its interest in investing in the marine industry (click here to read part one of a two-part special report on its research and stay tuned for part two, to be published tomorrow). And certainly, it deserves the attention for its formal approach to researching the opportunities available in today’s boating market. However, it isn’t alone in its efforts to invest in our industry’s future. Read more >>
