Boating-Industry Insider » Guest Blog

Top 5 Signals That Your Social Marketing Plan Has Gone Astray

Contributing Blogger — Fri, 30 Jul 2010 19:03:34 +0000

Unlike more “traditional marketing plans,” social planning clashes against conservatism. In a realm that moves so darn quickly, your social plan needs to be fluid …

Ideas are Currency

Contributing Blogger — Tue, 27 Jul 2010 15:46:24 +0000

Does success follow a company that decides to replicate or assimilate someone else's products? Imitation is the sincerest form of flattery but will it be competitive?

Remember Your First Time?

Contributing Blogger — Tue, 13 Jul 2010 16:41:11 +0000

While that may not be possible for every customer, it may be a good idea to try to go the extra mile with this first-time buyer by giving him or her some extra attention.

Where will the next generation of marine leaders come from?

Contributing Blogger — Tue, 22 Jun 2010 15:39:39 +0000

There seems to be a large generation gap in a lot of dealerships, suppliers and boat builders. The experienced owners know how to handle these types of downturns, but what about someone who is up-and-coming?

3 steps to netting more customers

Contributing Blogger — Tue, 15 Jun 2010 16:42:47 +0000

Hooking doesn’t mean much without a landing. And big stories don’t fill stomachs at suppertime.

Use body language to close sales

Contributing Blogger — Tue, 15 Jun 2010 14:56:31 +0000

All of our parents etched the phrase “actions speak louder than words” into our heads, and this is personified in the sales scenario. The interaction between a salesperson and a customer contains continuous giving and receiving of wordless signals, to and from both parties.

Delays don’t mean you can ignore Red Flag Rule

Contributing Blogger — Tue, 08 Jun 2010 15:06:44 +0000

Many of you reading this may think the Red Flag Rule is something to ignore. Rest assured the wolf will be knocking one day, and it is our hope that each dealership will be prepared.

It’s time to go on the offense with your e-commerce

Contributing Blogger — Tue, 01 Jun 2010 16:00:56 +0000

One of the most common misperceptions among boat dealers is that all that really sells online are books and music downloads — not boats.

Your social personality: Are you the same person online as offline?

Contributing Blogger — Tue, 01 Jun 2010 15:17:24 +0000

If there’s one thing that social marketing has accomplished above all else; it’s the ability to provide a discussion platform for those who are not as adept at communicating face-to-face.

Do your customers know who you are?

Contributing Blogger — Mon, 24 May 2010 21:07:13 +0000

By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — As I stood in a local dealership the other day, a customer who just purchased a boat from the dealership had a few questions and looked a little lost. So, I went up to the gentleman and asked him if I could point him in the right direction. As we started to talk, I realized that the only person in the dealership that he knew was his salesmen. Read more >>