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	<title>Boating-Industry Insider</title>
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	<description>Trusted Source. Proven Solutions. Real Results.</description>
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		<title>Eavesdrop on your customers through social media</title>
		<link>http://insider.boating-industry.com/2010/08/eavesdrop-on-your-customers-through-social-media/</link>
		<comments>http://insider.boating-industry.com/2010/08/eavesdrop-on-your-customers-through-social-media/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:41:17 +0000</pubDate>
		<dc:creator>Contributing Blogger</dc:creator>
				<category><![CDATA[Guest Blog]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=1217</guid>
		<description><![CDATA[Karin Gelschus recently wrote a post discussing Social Networking Shortcuts. These programs are not only good for making posts, but to monitor what is being said about you, your staff and your facility.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Discover Boating’s new agency</title>
		<link>http://insider.boating-industry.com/2010/08/discover-boating%e2%80%99s-new-agency/</link>
		<comments>http://insider.boating-industry.com/2010/08/discover-boating%e2%80%99s-new-agency/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 14:54:37 +0000</pubDate>
		<dc:creator>Jon Mohr</dc:creator>
				<category><![CDATA[Jon Mohr]]></category>
		<category><![CDATA[boating industry]]></category>
		<category><![CDATA[Discover Boating]]></category>
		<category><![CDATA[Grow Boating]]></category>
		<category><![CDATA[OLSON]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=1202</guid>
		<description><![CDATA[With the news this week that Grow Boating, Inc. has selected OLSON as its agency-of-record for the re-launch of the Discover Boating marketing campaign, here’s some more information on the Minneapolis-based marketing firm that will be helping direct the effort to get more people on the water. OLSON employs more than 300 people and is [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>A Fish Story Worth Repeating</title>
		<link>http://insider.boating-industry.com/2010/08/a-fish-story-worth-repeating/</link>
		<comments>http://insider.boating-industry.com/2010/08/a-fish-story-worth-repeating/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 16:44:00 +0000</pubDate>
		<dc:creator>Contributing Blogger</dc:creator>
				<category><![CDATA[Guest Blog]]></category>
		<category><![CDATA[employee relations]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=1195</guid>
		<description><![CDATA[I was fortunate to have the opportunity this past week to visit the famous Pike Place Fish Market in Seattle. You may be familiar with the “Fish Philosophy” that has been the focus of many books, videos, and articles. This place is where it started.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Our Top 100 reviews begin</title>
		<link>http://insider.boating-industry.com/2010/08/our-top-100-reviews-begin/</link>
		<comments>http://insider.boating-industry.com/2010/08/our-top-100-reviews-begin/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 03:11:32 +0000</pubDate>
		<dc:creator>Jon Mohr</dc:creator>
				<category><![CDATA[Jon Mohr]]></category>
		<category><![CDATA[Top 100 Dealers]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=1186</guid>
		<description><![CDATA[As I write this, Matt, Mike and I are sitting in a cabin in northern Minnesota watching the sun go down as we take a break from reviewing our fifth Top 100 application of the day on our fifth day of the review process. Keeping that theme going, this is the fifth year we’ve traveled [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>What can your dealership learn from Starbucks?</title>
		<link>http://insider.boating-industry.com/2010/08/what-can-your-dealership-learn-from-starbucks/</link>
		<comments>http://insider.boating-industry.com/2010/08/what-can-your-dealership-learn-from-starbucks/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 16:30:18 +0000</pubDate>
		<dc:creator>Contributing Blogger</dc:creator>
				<category><![CDATA[Guest Blog]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=1177</guid>
		<description><![CDATA[By Fran O&#8217;Hagan &#8211; President, Pied Piper Management Co. &#8211; Are Starbucks baristas hired only if they love coffee, or only if they already have experience making a cappuccino? And does a Starbucks manager dread losing an employee since the departing employee’s “tribal knowledge” will be so hard to teach to a new hire? No. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Oil spill survey: a closer look</title>
		<link>http://insider.boating-industry.com/2010/08/1161/</link>
		<comments>http://insider.boating-industry.com/2010/08/1161/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 15:18:25 +0000</pubDate>
		<dc:creator>Jon Mohr</dc:creator>
				<category><![CDATA[Jon Mohr]]></category>
		<category><![CDATA[boating industry]]></category>
		<category><![CDATA[BP oil spill]]></category>
		<category><![CDATA[NMMA survey]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=1161</guid>
		<description><![CDATA[This week the National Marine Manufacturers Association released the results of an online survey of 178 chief executives of member boat, engine and accessory manufacturers on the effects of the BP oil spill in the Gulf of Mexico on the recreational marine industry. These numbers were the most widely reported: – 3 of 5 recreational [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Positive Outlook</title>
		<link>http://insider.boating-industry.com/2010/08/a-positive-outlook/</link>
		<comments>http://insider.boating-industry.com/2010/08/a-positive-outlook/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 14:08:46 +0000</pubDate>
		<dc:creator>Contributing Blogger</dc:creator>
				<category><![CDATA[Guest Blog]]></category>
		<category><![CDATA[Solutions]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=1158</guid>
		<description><![CDATA[This morning I was scouring the newspapers and came across what’s wrong with a lot of business.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>E12: Ethanol’s back-up plan</title>
		<link>http://insider.boating-industry.com/2010/08/e12-ethanol%e2%80%99s-back-up-plan/</link>
		<comments>http://insider.boating-industry.com/2010/08/e12-ethanol%e2%80%99s-back-up-plan/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 15:12:59 +0000</pubDate>
		<dc:creator>Jon Mohr</dc:creator>
				<category><![CDATA[Jon Mohr]]></category>
		<category><![CDATA[boating industry]]></category>
		<category><![CDATA[e15]]></category>
		<category><![CDATA[ethanol]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=1147</guid>
		<description><![CDATA[With the Environmental Protection Agency soon to decide whether to grant a waiver that would allow fuel containing ethanol blends of up to 15 percent to be used in newer road vehicles, at least one company with a strong interest in the decision has a back-up plan in case the ruling doesn’t go its way. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social networking shortcuts</title>
		<link>http://insider.boating-industry.com/2010/08/social-networking-shortcuts/</link>
		<comments>http://insider.boating-industry.com/2010/08/social-networking-shortcuts/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 15:30:24 +0000</pubDate>
		<dc:creator>Contributing Blogger</dc:creator>
				<category><![CDATA[Guest Blog]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=1142</guid>
		<description><![CDATA[With skeleton crews working overtime to keep dealerships’ doors open, social networking sites are often at the bottom of their To-Do lists. Here are some tools to make managing the sites less time consuming.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Top 5 Signals That Your Social Marketing Plan Has Gone Astray</title>
		<link>http://insider.boating-industry.com/2010/07/top-5-signals-that-your-social-marketing-plan-has-gone-astray/</link>
		<comments>http://insider.boating-industry.com/2010/07/top-5-signals-that-your-social-marketing-plan-has-gone-astray/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 19:03:34 +0000</pubDate>
		<dc:creator>Contributing Blogger</dc:creator>
				<category><![CDATA[Guest Blog]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=1138</guid>
		<description><![CDATA[Unlike more “traditional marketing plans,” social planning clashes against conservatism.  In a realm that moves so darn quickly, your social plan needs to be fluid …]]></description>
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		<slash:comments>2</slash:comments>
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