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	<title>Boating-Industry Insider</title>
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	<description>Trusted Source. Proven Solutions. Real Results.</description>
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		<title>When something&#8217;s got to give, how do you decide?</title>
		<link>http://insider.boating-industry.com/2010/03/when-somethings-got-to-give-how-do-you-decide/</link>
		<comments>http://insider.boating-industry.com/2010/03/when-somethings-got-to-give-how-do-you-decide/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 16:00:37 +0000</pubDate>
		<dc:creator>Mike Davin</dc:creator>
				<category><![CDATA[Mike Davin]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[layoffs]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[retention]]></category>
		<category><![CDATA[Solutions]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=718</guid>
		<description><![CDATA[Today's economy has led to all sorts of tough decisions with seemingly no good alternatives.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Five ways you can promote dealership events with social media</title>
		<link>http://insider.boating-industry.com/2010/03/5-ways-social-media-can-promote-your-dealership-events/</link>
		<comments>http://insider.boating-industry.com/2010/03/5-ways-social-media-can-promote-your-dealership-events/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 15:45:49 +0000</pubDate>
		<dc:creator>Contributing Blogger</dc:creator>
				<category><![CDATA[Guest Blog]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[trade show]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=715</guid>
		<description><![CDATA[A majority of the dealers I spoke with did not even consider a social media marketing plan to help promote their booth at the boat show.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Investing where it counts</title>
		<link>http://insider.boating-industry.com/2010/03/investing-where-it-counts/</link>
		<comments>http://insider.boating-industry.com/2010/03/investing-where-it-counts/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 14:23:03 +0000</pubDate>
		<dc:creator>Liz Walz</dc:creator>
				<category><![CDATA[Liz Walz]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[facilities]]></category>
		<category><![CDATA[improvement]]></category>
		<category><![CDATA[Marine Dealers]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=712</guid>
		<description><![CDATA[I was going about my normal boating news searches this morning when I stumbled across an article written by a stock analyst who had recently visited a handful of stores along Chicago’s Michigan Avenue. Like many of us, he has kids, and after being gone for a week on business, he was headed to the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>How Social Marketing Helps Dealers: A View from Outside the Marine Industry</title>
		<link>http://insider.boating-industry.com/2010/03/how-social-marketing-helps-dealers-a-view-from-outside-the-marine-industry/</link>
		<comments>http://insider.boating-industry.com/2010/03/how-social-marketing-helps-dealers-a-view-from-outside-the-marine-industry/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 15:57:08 +0000</pubDate>
		<dc:creator>Contributing Blogger</dc:creator>
				<category><![CDATA[Guest Blog]]></category>
		<category><![CDATA[Auto Industry]]></category>
		<category><![CDATA[Marine Dealers]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=706</guid>
		<description><![CDATA[Let’s see how the auto industry handles social media and take some lessons away from another market that was “forced to change.”]]></description>
		<wfw:commentRss>http://insider.boating-industry.com/2010/03/how-social-marketing-helps-dealers-a-view-from-outside-the-marine-industry/feed/</wfw:commentRss>
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		<title>Adding prongs to your customer fork</title>
		<link>http://insider.boating-industry.com/2010/02/adding-prongs-to-your-customer-fork/</link>
		<comments>http://insider.boating-industry.com/2010/02/adding-prongs-to-your-customer-fork/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 19:37:21 +0000</pubDate>
		<dc:creator>Contributing Blogger</dc:creator>
				<category><![CDATA[Guest Blog]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=703</guid>
		<description><![CDATA[Lead management has been, and still is, my passion, and it was an often-discussed topic among the OEMs and dealers I spoke with at recent shows. Unequivocally, the hottest topic by far, however, was that of text messaging.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Why you should go undercover</title>
		<link>http://insider.boating-industry.com/2010/02/why-you-should-go-undercover/</link>
		<comments>http://insider.boating-industry.com/2010/02/why-you-should-go-undercover/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 15:08:59 +0000</pubDate>
		<dc:creator>Liz Walz</dc:creator>
				<category><![CDATA[Liz Walz]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[boat builders]]></category>
		<category><![CDATA[Marine Dealers]]></category>
		<category><![CDATA[unification]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=697</guid>
		<description><![CDATA[Sunday night, I watched an episode of Undercover Boss, the new “reality TV show” that takes a company’s leader and puts them “undercover” on the front lines with the employees. The show featured Joe DePinto, the president and CEO of 7-Eleven, Inc., who spent a week disguised as “Danny,” a guy starring in a documentary on entry-level [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Just thinking</title>
		<link>http://insider.boating-industry.com/2010/02/just-thinking/</link>
		<comments>http://insider.boating-industry.com/2010/02/just-thinking/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 14:54:20 +0000</pubDate>
		<dc:creator>Contributing Blogger</dc:creator>
				<category><![CDATA[Guest Blog]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Auto Industry]]></category>
		<category><![CDATA[boat builders]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Marine Dealers]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=694</guid>
		<description><![CDATA[By Peter Granata, president, Granata Design and the Marine Design Resource Alliance — Ever notice how some leaders look at things individually rather than as a whole? They look at the numbers of the business but not the business overall. They focus on the problem, not what is causing the problem. They look at the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do YOU have a club?</title>
		<link>http://insider.boating-industry.com/2010/02/do-you-have-a-club/</link>
		<comments>http://insider.boating-industry.com/2010/02/do-you-have-a-club/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 15:27:19 +0000</pubDate>
		<dc:creator>Liz Walz</dc:creator>
				<category><![CDATA[Liz Walz]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[boat club]]></category>
		<category><![CDATA[marinas]]></category>
		<category><![CDATA[Marine Dealers]]></category>
		<category><![CDATA[profit center]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=691</guid>
		<description><![CDATA[A week ago Thursday, I was running late for a seminar on unique profit centers at the International Marina &#38; Boatyard Conference. When I slipped into my seat about 20 minutes into the 90-minute session, the presenters were talking about boat clubs, and while the discussion moved on to other topics as it wore on, [...]]]></description>
		<wfw:commentRss>http://insider.boating-industry.com/2010/02/do-you-have-a-club/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>A radical proposition about employee compensation</title>
		<link>http://insider.boating-industry.com/2010/01/a-radical-proposition-about-employee-compensation/</link>
		<comments>http://insider.boating-industry.com/2010/01/a-radical-proposition-about-employee-compensation/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 17:41:54 +0000</pubDate>
		<dc:creator>Liz Walz</dc:creator>
				<category><![CDATA[Liz Walz]]></category>
		<category><![CDATA[employee compensation]]></category>
		<category><![CDATA[employee relations]]></category>
		<category><![CDATA[Marine Dealers]]></category>
		<category><![CDATA[retention]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=688</guid>
		<description><![CDATA[In a blog a few weeks back, I told you of my plans to read a new book — “Drive: The Surprising Truth About What Motivates Us” by Daniel H. Pink.  Well, right now, I’m in the middle of it, and given that its premise is surprising and suggests we should radically change the way we compensate employees, I thought I’d share it.]]></description>
		<wfw:commentRss>http://insider.boating-industry.com/2010/01/a-radical-proposition-about-employee-compensation/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Boat Dealers Need to Learn to Do More With Less</title>
		<link>http://insider.boating-industry.com/2010/01/boat-dealers-need-to-learn-to-do-more-with-less/</link>
		<comments>http://insider.boating-industry.com/2010/01/boat-dealers-need-to-learn-to-do-more-with-less/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 22:37:25 +0000</pubDate>
		<dc:creator>Contributing Blogger</dc:creator>
				<category><![CDATA[Guest Blog]]></category>
		<category><![CDATA[Marine Dealers]]></category>

		<guid isPermaLink="false">http://insider.boating-industry.com/?p=685</guid>
		<description><![CDATA[Looking forward, marine dealers and OEMs need to share more information so they can do more with less.]]></description>
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		<slash:comments>1</slash:comments>
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