MAY 19TH, 2010
By CONTRIBUTING BLOGGER
By CONTRIBUTING BLOGGER
Bringing your boat show to where the people are
By Jeff Scherer, Associate Partner, Callbutton LLC — It was good to hear Liz’s recent comment confirming that first-time buyers are returning to the showrooms. It also stirred some thoughts for me about taking the present pulse of showroom traffic, so I called a few of my industry and dealer friends to get a state of the union. Read more >>
By Peter Granata, President, Granata Design and the Marine Design Resource Alliance — There’s a new bandwagon pulling into town, and if you’re too busy ducking bullets you may not notice it. If you hang around the boating industry long enough, you’re bound to experience a cyclical downturn. This most recent version has to be the worst since 1980, and many agree that this one is the worst, period. Nonetheless, the point is that it is cyclical. The industry will come back, although it’s probably going to look different than it was. 