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Posts tagged: Brunswick

Analysts weigh in on the recovery

The year 2010 will represent the low point in new unit sales as a percent of total unit sales for the industry and a recovery in new powerboat unit sales, estimated at 10 percent, should begin in 2011. Read more >>

New model year intros: What time is the best time?

By Mike Davin, online editor, Boating IndustryLast year, Brunswick was one of several companies that decided to push back the introduction of its new model year to give dealers more time to sell the previous year’s inventory. At the time, the company said it would allow dealers to liquidate inventory in the heart of selling season, prevent inventory from being devalued by new product, reduce the risk of retail lenders lowering available credit on existing inventory and alleviate customer confusion with new model year product during the selling season. Read more >>

Brunswick joins automakers in paring down offerings

jon_mohr1As in the auto industry, where companies like GM are narrowing their focus by eliminating brands and models to help lure customers back – which the New York Times discussed in a story today – Brunswick has made the decision to discontinue its Maxum line, which has been around since 1988. You can read the details here. Read more >>

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