APRIL 16TH, 2010
By MIKE DAVIN
By MIKE DAVIN
Don’t forget about half the population
By Mike Davin, online editor, Boating Industry — The very first post we published on this blog was about savvy companies looking outside their traditional demographics to target women and girls with their marketing. At the time, I hoped we’d start to see more of that in the marine industry, but in the ensuing year I haven’t seen a lot of new boating initiatives aimed at women. Read more >>
Tags: female boaters, Marketing
I was fortunate enough to get to the television before my kids the other day. It’s almost a contest to see who can get up, dressed and in front of the television first. Breakfast in hand, of course. As I flipped from the Disney channel to CNN, I was greeted with some updated facts regarding an old topic with relevance to the marine industry. 