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Posts tagged: female boaters

Don’t forget about half the population

By Mike Davin, online editor, Boating Industry The very first post we published on this blog was about savvy companies looking outside their traditional demographics to target women and girls with their marketing. At the time, I hoped we’d start to see more of that in the marine industry, but in the ensuing year I haven’t seen a lot of new boating initiatives aimed at women. Read more >>

‘Going girly’

Matt GruhnI was fortunate enough to get to the television before my kids the other day. It’s almost a contest to see who can get up, dressed and in front of the television first. Breakfast in hand, of course. As I flipped from the Disney channel to CNN, I was greeted with some updated facts regarding an old topic with relevance to the marine industry. Read more >>

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