Boating-Industry Insider » Internet

Top 5 Signals That Your Social Marketing Plan Has Gone Astray

Contributing Blogger — Fri, 30 Jul 2010 19:03:34 +0000

Unlike more “traditional marketing plans,” social planning clashes against conservatism. In a realm that moves so darn quickly, your social plan needs to be fluid …

PR case study: Apple’s iPhone response

Mike Davin — Tue, 20 Jul 2010 20:26:58 +0000

It's interesting to see how a huge company like Apple (which has been riding a wave of positive buzz in recent years thanks to the iPod, iPad, and iPhone) handles a potential blow to its image.

It’s time to go on the offense with your e-commerce

Contributing Blogger — Tue, 01 Jun 2010 16:00:56 +0000

One of the most common misperceptions among boat dealers is that all that really sells online are books and music downloads — not boats.

Your social personality: Are you the same person online as offline?

Contributing Blogger — Tue, 01 Jun 2010 15:17:24 +0000

If there’s one thing that social marketing has accomplished above all else; it’s the ability to provide a discussion platform for those who are not as adept at communicating face-to-face.

How well do you know boating safety?

Mike Davin — Thu, 13 May 2010 20:17:29 +0000

Manitou Pontoon Boats has come up with a way to make National Safe Boating Week, which runs May 22-28, a little more interactive. They've partnered with Discover Boating and Boatsafe.com to create a 25 question online quiz designed to promote boating safety and give people a quick safety refresher.

Tell us what you think

Mike Davin — Fri, 07 May 2010 17:18:22 +0000

Now we've added one more way for you to interact with us. On our Facebook page, we've added a "Poll" tab, where we will periodically post poll questions.

Answers to your toughest Internet questions

Liz Walz — Tue, 20 Apr 2010 15:18:21 +0000

One of the most popular topics of discussion in the industry this year seems to be Internet technology. Whether it’s SEO, mobile marketing, social networking or e-commerce, marine professionals want to know how to expand and improve their online efforts to drive efficiencies and increase sales in their businesses. Read more >>

Get ‘em OFF the keyboard!

Contributing Blogger — Tue, 13 Apr 2010 15:53:09 +0000

By Jeff Scherer, Associate Partner, Callbutton LLC – Many years ago, before the Internet was “cool,” I was the Internet sales manager for one of the largest automotive retailers. This was a very interesting time because prior to this, no auto entities had really stepped out to try to market vehicles through this new budding medium known as “the Web.” To say that many of the old-school general managers in our dealer groups were skeptical would have been a tremendous understatement. They said over and over that this Web thing was a fad, and would never work to sell cars. Our team was often looked at as the “geek squad,” (no offense to the Best Buy’s guys) and as competitors to the retail sales team. Much of this doubt and fear was understandable as we were jumping quickly into territory that was undefined and unknown. Read more >>

Building a Web site that gets results

Mike Davin — Fri, 09 Apr 2010 13:45:43 +0000

If you aren't currently tracking every pageview on your site, you need to start now.

Something for your iPad … or not

Mike Davin — Fri, 02 Apr 2010 13:59:48 +0000

Although our collection of e-white papers are perfectly suited to be downloaded and read on the new devices, you can reap the benefits of the digital publications on your good old desktop computer.