MARCH 12TH, 2010
By CONTRIBUTING BLOGGER
By CONTRIBUTING BLOGGER
Five ways you can promote dealership events with social media
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — In the past couple of months, I have been touring the country, visiting dealers at boat shows. It was a big surprise that a majority of the dealers I spoke with did not even consider a social media marketing plan to help promote their booth at the boat show. In fact, the most common response that I would get is “How would I use social media to effectively market my boat show booth?” Read more >>
Tags: social media, trade show
Three years ago, our team here at Boating Industry had an identity crisis. We had assembled a collection of editors, sales people, a publisher and a production team that sought to revitalize a brand that had, for the most part, lost its way. 
There’s no more effective method of education than learning from your peers. You can read about an idea, be taught a strategy in a classroom or take a course online, but it’s not the same as learning about it from the person who thought it up and put it to work in their business. 
When I heard last week that the rumors were true – the International Boatbuilder Exhibition & Conference would be moving to Kentucky in 2010 – I found myself smiling. Now, there’s no doubt I’m biased; my dad lives about an hour from Louisville. But above and beyond that, a once a year trek to South Beach for the Miami boat show is plenty for me. 
The National Marine Manufacturers Association (NMMA) announced this morning that it’s 